SteelSeries, a renowned brand in the gaming industry, has been at the forefront of innovation, providing top-notch gaming peripherals to professional gamers and esports teams worldwide. With a strong commitment to the gaming community, SteelSeries has sponsored numerous teams across various esports disciplines, empowering them to perform at their best. In this article, we will delve into the world of esports and explore the teams that SteelSeries sponsors, highlighting their achievements and the impact of SteelSeries’ sponsorship on their success.
Introduction to SteelSeries and Esports Sponsorship
SteelSeries has been a major player in the gaming industry for over two decades, offering a wide range of gaming peripherals, including mice, keyboards, headsets, and controllers. The company’s mission is to provide gamers with the tools they need to improve their performance and dominate their competition. Esports sponsorship is a crucial aspect of SteelSeries’ marketing strategy, as it allows the company to connect with the gaming community, promote its products, and support the growth of esports.
The Importance of Sponsorship in Esports
Sponsorship plays a vital role in the esports industry, as it provides teams with the financial resources they need to compete at the highest level. Esports teams rely on sponsorship to cover their expenses, including player salaries, travel, and equipment. In return, sponsors like SteelSeries receive brand exposure, product placement, and access to a vast and engaged audience. The partnership between SteelSeries and esports teams is a win-win, as it enables teams to focus on their craft while promoting SteelSeries’ products to a targeted audience.
Benefits of SteelSeries Sponsorship
SteelSeries sponsorship offers numerous benefits to esports teams, including:
Access to high-quality gaming peripherals, which can improve team performance and give them a competitive edge.
Financial support, which enables teams to invest in player development, coaching, and infrastructure.
Exposure to a global audience, which can increase a team’s popularity and attract new fans.
Opportunities for content creation, including product reviews, tutorials, and behind-the-scenes footage, which can help teams build their brand and engage with their audience.
Teams Sponsored by SteelSeries
SteelSeries sponsors a diverse range of esports teams, competing in various disciplines, including League of Legends, Dota 2, CS:GO, and Fortnite. Some of the notable teams sponsored by SteelSeries include:
League of Legends Teams
SteelSeries has partnered with several top-tier League of Legends teams, including Team Liquid, Cloud9, and Fnatic. These teams have achieved significant success in the League of Legends Championship Series (LCS) and the World Championship, with Team Liquid winning the 2019 LCS Spring Split and Cloud9 finishing second in the 2020 LCS Summer Split.
Dota 2 Teams
SteelSeries also sponsors several prominent Dota 2 teams, including Evil Geniuses, OG, and Alliance. These teams have enjoyed considerable success in the Dota Pro Circuit (DPC) and The International, with OG winning The International 2018 and 2019, and Evil Geniuses finishing second in the 2020 DPC season.
CS:GO Teams
In the CS:GO scene, SteelSeries has partnered with teams like Astralis, FaZe Clan, and Natus Vincere. These teams have dominated the CS:GO circuit, with Astralis winning the 2019 CS:GO Major and FaZe Clan finishing second in the 2020 ESL Pro League.
Fortnite Teams
SteelSeries also sponsors several top Fortnite teams, including 100 Thieves, TSM, and FaZe Clan. These teams have competed in various Fortnite tournaments, including the Fortnite World Cup, with 100 Thieves winning the 2019 Fortnite World Cup and TSM finishing second in the 2020 Fortnite Championship Series.
Impact of SteelSeries Sponsorship on Team Performance
The sponsorship provided by SteelSeries has a significant impact on the performance of esports teams. By providing teams with high-quality gaming peripherals, SteelSeries enables them to focus on their gameplay and strategy, rather than worrying about their equipment. The financial support offered by SteelSeries also allows teams to invest in player development, coaching, and infrastructure, which can lead to improved performance and results.
Case Study: Team Liquid
Team Liquid, a professional esports organization, has been sponsored by SteelSeries since 2018. The partnership has been highly successful, with Team Liquid winning several championships, including the 2019 LCS Spring Split and the 2020 LCS Summer Split. The team’s players have praised SteelSeries’ products, citing their high quality and performance as a key factor in their success.
Quotes from Team Liquid Players
“We’re extremely happy with the support we’ve received from SteelSeries,” said Team Liquid’s League of Legends player, Yiliang “Doublelift” Peng. “Their products have been a game-changer for us, and we’re grateful for their commitment to our team.”
“SteelSeries’ sponsorship has been instrumental in our success,” added Team Liquid’s CS:GO player, Jonathan “EliGE” Jablonowski. “Their products are top-notch, and their support has enabled us to focus on our gameplay and strategy.”
Conclusion
In conclusion, SteelSeries’ sponsorship of esports teams has been highly successful, with the company partnering with numerous top-tier teams across various disciplines. The sponsorship provided by SteelSeries has a significant impact on team performance, enabling them to focus on their gameplay and strategy, while also providing financial support and exposure to a global audience. As the esports industry continues to grow and evolve, SteelSeries is well-positioned to remain a major player, providing high-quality gaming peripherals and sponsorship to teams around the world.
| Team | Discipline | Achievements |
|---|---|---|
| Team Liquid | League of Legends, CS:GO | 2019 LCS Spring Split, 2020 LCS Summer Split |
| Cloud9 | League of Legends | 2020 LCS Summer Split |
| Evil Geniuses | Dota 2 | 2020 DPC season |
| Astralis | CS:GO | 2019 CS:GO Major |
| 100 Thieves | Fortnite | 2019 Fortnite World Cup |
By providing high-quality gaming peripherals and financial support, SteelSeries is empowering esports teams to perform at their best and dominate their competition. As the esports industry continues to grow and evolve, SteelSeries is committed to remaining a major player, providing sponsorship and support to teams around the world.
What is SteelSeries and its role in the esports industry?
SteelSeries is a Danish company that specializes in designing and manufacturing gaming peripherals, such as headsets, mice, keyboards, and controllers. In the esports industry, SteelSeries plays a significant role as a sponsor and provider of high-quality gaming gear to professional teams and players. By partnering with top esports teams, SteelSeries aims to promote its brand and products while supporting the growth and development of the esports scene.
SteelSeries’ involvement in esports goes beyond just sponsorship. The company also invests in research and development to create innovative products that cater to the specific needs of professional gamers. By working closely with esports teams and players, SteelSeries gathers valuable feedback and insights that help shape the design and functionality of its products. This collaborative approach enables SteelSeries to stay at the forefront of the gaming industry and maintain its reputation as a leading brand in esports.
Which esports teams are sponsored by SteelSeries?
SteelSeries has partnered with several top esports teams across various games and regions. Some of the notable teams sponsored by SteelSeries include FaZe Clan, 100 Thieves, and Evil Geniuses. These teams compete in popular esports titles such as Fortnite, League of Legends, and Dota 2. SteelSeries also sponsors teams in the Overwatch League, the Call of Duty League, and other prominent esports competitions.
SteelSeries’ sponsorship portfolio is diverse and global, with teams from North America, Europe, and Asia. The company’s partnerships with these teams enable it to reach a broader audience and showcase its products in high-profile esports events. By supporting top teams and players, SteelSeries demonstrates its commitment to the esports industry and reinforces its position as a leading brand in gaming peripherals.
What benefits do esports teams receive from SteelSeries sponsorship?
Esports teams sponsored by SteelSeries receive a range of benefits, including access to high-quality gaming gear, financial support, and marketing exposure. SteelSeries provides its partner teams with top-of-the-line gaming peripherals, such as headsets, mice, and keyboards, which are designed to enhance their performance and competitiveness. The company also offers financial support to help teams cover operational costs, such as player salaries, training facilities, and travel expenses.
In addition to these tangible benefits, SteelSeries also provides its partner teams with marketing exposure and brand promotion. The company features its partner teams in its marketing campaigns, social media channels, and event activations, which helps to increase their visibility and attract new fans. SteelSeries also collaborates with its partner teams to create engaging content, such as videos, live streams, and blog posts, which showcases the teams’ personalities and skills.
How does SteelSeries select the esports teams it sponsors?
SteelSeries selects the esports teams it sponsors based on a range of criteria, including the team’s performance, reputation, and values. The company looks for teams that have a strong track record of success in their respective games and a commitment to excellence in their craft. SteelSeries also considers the team’s values and culture, seeking partners that share its passion for gaming and its dedication to innovation and quality.
SteelSeries also evaluates the team’s social media presence, fan engagement, and brand awareness. The company seeks teams that have a strong online presence, an engaged fan base, and a clear brand identity. By partnering with teams that have a strong reputation and a large following, SteelSeries can increase its brand visibility and reach a broader audience. Ultimately, SteelSeries selects teams that align with its values and goals, and with whom it can build a long-term partnership.
What role do SteelSeries products play in esports competitions?
SteelSeries products play a critical role in esports competitions, as they are used by professional players to compete at the highest level. SteelSeries’ gaming peripherals, such as headsets, mice, and keyboards, are designed to provide players with the precision, speed, and accuracy they need to perform at their best. The company’s products are engineered to meet the specific needs of professional gamers, with features such as customizable buttons, adjustable sensitivity, and advanced ergonomics.
SteelSeries products are widely used in esports competitions, including major tournaments and leagues. Many professional players rely on SteelSeries gear to compete, and the company’s products are often seen in use during high-profile matches. SteelSeries also works closely with esports organizers and tournament operators to ensure that its products are integrated into the competition format, providing players with a seamless and high-performance gaming experience.
How does SteelSeries support the growth and development of the esports industry?
SteelSeries supports the growth and development of the esports industry through a range of initiatives and partnerships. The company invests in grassroots programs, such as amateur tournaments and gaming leagues, to help identify and develop new talent. SteelSeries also partners with esports organizations and event operators to support the development of new competitions and leagues.
SteelSeries also advocates for the esports industry through its marketing and communications efforts. The company promotes the benefits of esports, such as its ability to bring people together and provide a platform for competition and self-expression. SteelSeries also works to educate the public about the esports industry, highlighting its growth, popularity, and legitimacy as a sport. By supporting the growth and development of the esports industry, SteelSeries demonstrates its commitment to the gaming community and its passion for innovation and competition.
What is the future of SteelSeries in the esports industry?
The future of SteelSeries in the esports industry is bright, with the company poised to continue its growth and expansion. SteelSeries plans to continue investing in research and development, creating new and innovative products that meet the evolving needs of professional gamers. The company also plans to expand its sponsorship portfolio, partnering with new teams and players to increase its reach and visibility.
SteelSeries also sees opportunities for growth in emerging markets, such as Asia and Latin America, where the esports industry is rapidly expanding. The company plans to increase its presence in these regions, partnering with local teams and organizations to promote its brand and products. With its commitment to innovation, quality, and community engagement, SteelSeries is well-positioned to remain a leading brand in the esports industry for years to come.